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UTM Cleaner

Links shared from analytics dashboards, email tools and ad platforms come loaded with tracking parameters that make URLs long and ugly. This free UTM cleaner strips utm_* tags, gclid, fbclid and dozens of other trackers in one click, leaving behind a short, clean link you can paste anywhere.

URL with tracking parameters

Clean URL

What is a UTM Cleaner?

A UTM cleaner, sometimes called a URL tracking strip, removes advertising and analytics parameters from a web address. Marketing links are tagged with UTM parameters — utm_source, utm_medium, utm_campaign, utm_term and utm_content — so Google Analytics and similar platforms can attribute traffic. They also carry platform click IDs such as gclid and fbclid that are useless outside the ad network that generated them.

These tags are useful for tracking but bad for sharing. A long tagged URL looks unprofessional in a social post, can wrap badly in emails, and sometimes breaks in messaging apps. Worse, pasting them into a CMS or a chat inevitably copies a tracking string you did not intend.

A URL cleaner removes every known parameter while keeping the path, query parameters that matter and the hash intact, so the destination page stays identical. It is a tiny, private operation: paste a URL, read the cleaned result, copy it, and share it with confidence.

How to use the UTM Cleaner

Paste the tagged URL you want to clean into the URL box — it can be any full web address.
The cleaned link appears in the output field immediately as you type or paste.
Click Copy to place the clean URL on your clipboard, ready to share.
Use Clear to start over with a different address.

Example

Input: https://example.com/page?id=123&utm_source=newsletter&gclid=abc123

The cleaner keeps the id=123 parameter and removes the tracking, returning https://example.com/page?id=123 — the same page, with a much cleaner link.

Common use cases

Cleaning links before sharing them on social media, email or messaging apps.
Preparing pasted URLs for a CMS, help desk or bug report without tracking noise.
Shortening ad and campaign links for print, QR codes or display.
Removing platform click IDs such as gclid or fbclid that mean nothing outside the ad network.

Pro tips

Keep utm_* parameters only when you are actually running a campaign and need attribution; strip them the moment the link is for general sharing.
The cleaner also removes referral and email params like _hsenc and mc_eid, so a single pass handles most marketing tools.
Paste the link, then hit Copy immediately — you never have to edit a URL by hand.
Share a cleaned URL in your canonical, sitemap and OG tags to avoid passing tracking parameters to crawlers.

FAQ

What are UTM parameters?

UTM parameters are five tags — utm_source, utm_medium, utm_campaign, utm_term and utm_content — appended to a URL so analytics tools can see where a visitor came from.

What tracking parameters does this tool remove?

It strips all utm_* variants plus common click and referral IDs such as gclid, gclsrc, fbclid, msclkid, dclid, wbraid, gbraid, yclid, mc_cid and more.

Will cleaning a URL break the page it points to?

No. Only the tracking parameters are removed. The path, essential query strings and the destination page stay exactly the same.

Which parameters are kept?

Anything that is not in the tracking list is kept, so legitimate query strings such as ?id=123 or ?product=shoe are preserved.

Is it private?

Yes. The URL stays in your browser and is never sent anywhere, so you can clean sensitive or unlaunched links safely.

Can I clean a URL that is not a valid web address?

No — the tool needs a properly formed URL and will tell you if the input is invalid.

Does it handle other tag formats?

Yes. Beyond UTM tags it also removes Facebook, Google, Microsoft and several email-marketing parameters.

Is it free?

Yes, completely free and unlimited with no signup required.